Drake Maye and Dak Prescott expand their portfolios with an unexpected investment beyond their multimillion-dollar NFL careers

Drake Maye and Dak Prescott are getting more than endorsement money from their latest business move. The New England Patriots and Dallas Cowboys quarterbacks have become athlete-owners of Athletic Brewing Company, adding an ownership stake to a deal that also requires them to promote its nonalcoholic beer. The partnership puts a young quarterback still learning the business world alongside a veteran who has spent years building interests outside football. Athletic Brewing has already established a sizable market presence, but the company has not disclosed the value of either player's stake.Drake Maye and Dak Prescott become owners of Athletic BrewingAthletic Brewing announced the multiyear partnerships in September 2026. Both quarterbacks will appear in the company's marketing, including its “Athletic Fits” campaign, but the ownership element gives the arrangement a different financial dimension. Rather than simply lending their names to a product, Maye and Prescott now have a stake in the business they are helping promote.The company has grown considerably since its commercial launch in 2018. It is now the largest dedicated nonalcoholic brewer in the United States, with products available at more than 75,000 retail locations and served at over 200 sports and entertainment venues. Athletic Brewing was valued at about $800 million after raising $50 million in an investment round in 2024.That scale gives the deal a clear appeal, although it does not guarantee a financial return. Athletic Brewing has not revealed how much either quarterback invested, what percentage they own or the current value of their individual stakes. Without those details, assigning a dollar figure to their holdings would be speculation.For Maye, the partnership also offers a chance to learn about entrepreneurship while he is still early in his professional career. The 24-year-old quarterback has spoken about wanting to understand business beyond the NFL. An ownership role gives him a closer look at how a company grows, reaches customers and builds a brand over time.Prescott brings more business experience to the partnershipPrescott's move into Athletic Brewing fits a wider pattern in his off-field activities. The 33-year-old Cowboys quarterback has built a portfolio of investments and partnerships during his NFL career. He is also an investor in Spindrift, the sparkling-water brand he used to drink before becoming involved with the company. His experience gives him a different starting point from Maye, who is only beginning to explore opportunities beyond football.The two quarterbacks are also taking different routes into the same venture. Maye can use the partnership to develop his business knowledge early, while Prescott adds another company to an existing collection of interests. Their shared involvement highlights how athlete partnerships can offer more than a fee for appearing in advertisements, provided the underlying business performs well.The commercial work remains part of the agreement. Maye's campaign spot begins with him throwing a football before shifting to a tailgate scene, while Prescott's advertisement centres on a backyard cookout. Athletic Brewing gains two established NFL names to help reach consumers, and the quarterbacks retain a financial interest in the company they promote.The key question is whether that ownership will eventually prove more valuable than a conventional endorsement deal. The company's growth offers a reason for optimism, but neither player's stake has been disclosed, and future returns remain uncertain. For now, the arrangement gives both quarterbacks a role beyond advertising. They are helping market Athletic Brewing while holding an interest in its future.Get the latest Sports News and Live updates. Download the TOI app.