Patrick Mahomes announces major deal with billion-dollar brand after wearing $362,000 watch to Travis Kelce's wedding

Patrick Mahomes is finding new ways to expand his influence beyond the football field. As the Kansas City Chiefs prepare for another NFL test, the quarterback has unveiled a fresh commercial with luxury watchmaker Hublot, adding another major brand to his growing portfolio. The partnership also brings attention to a remarkable detail from his personal life: the $362,000 Hublot watch he wore to Travis Kelce's wedding in July. With endorsement deals contributing millions to his annual income, Mahomes continues to build a business profile that extends well beyond his NFL contract.Patrick Mahomes' Hublot commercial highlights his focus on timeMahomes shared the new Hublot advertisement on Instagram on October 13, 2026. The commercial centres on his relationship with time, a fitting theme for a quarterback whose decisions can change a game in seconds.The Chiefs star explains how he learned to manage his schedule closely after entering the NFL. His approach reflects the discipline required to perform at the highest level while balancing football, family and business commitments.“Whenever you step on that field, time slows down,” Mahomes detailed in the ad. “When I first got into the NFL, I came up with a schedule that got down to every single hour, every single minute.“You have to utilize every second that you have in order to be the best version of yourself. What I want to accomplish more than anything is having no regrets,” Mahomes continued.“I have to be on time so I can maximize my day, but go out there and achieve everything that I dream of.”He also summed up the message behind the campaign in his Instagram caption.“Every second counts when you step onto the field,” Mahomes noted in the October 13, 2026, post.“Driven by precision, purpose, and the pursuit of what’s next. @hublot.”The watchmaker joins several brands working with the Chiefs quarterback. Mahomes has also recently featured in advertisements for Beats by Dre and Sport Coffee, adding to a commercial portfolio that includes established names across sports, fashion and consumer products.Patrick Mahomes leads NFL earners with $86.8 million projectionMahomes' latest campaign arrives as his earnings continue to attract attention. Forbes projected that the quarterback would earn $86.8 million in 2026, making him the NFL's highest-paid player on its list.Around $30 million of that total is expected to come from endorsements and other off-field ventures. His NFL salary accounts for nearly $57 million, supported by his eight-year, $504 million contract with Kansas City that runs through the 2033 season.Forbes' Brett Knight highlighted the breadth of his commercial appeal in a September report.“Mahomes’ portfolio of partners—unmatched in the NFL—features Adidas, which is launching a golf line around Mahomes; State Farm, which is putting him at the center of a new ad campaign; and Hublot, which supplied the $362,000 watch he wore to Travis Kelce and Taylor Swift’s wedding,” Forbes’ Brett Knight detailed in a September 13, story titled, “The NFL’s Highest-Paid Players 2026.”“The soon-to-be-31-year-old superstar also won a Sports Emmy in May as a producer of Netflix documentary series Quarterback.”Mahomes and his wife, Brittany, attended the July 3 wedding at Madison Square Garden. Reflecting on the occasion in an interview with ESPN, he praised the newlyweds and the celebration.“I was super excited to see him, to see Taylor, them come together, and I mean you saw the people around them,” Mahomes said of the wedding, per People.com.“They’re two special people and one of the best nights, I think of all time, for anybody.”With another luxury partnership now in the spotlight, Mahomes is showing how his success in the NFL continues to create opportunities away from the game.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.