F1 2027: Season launch event to be held in Milan in February ahead of next campaign with teams, drivers present

After holding F1 75 Live at London's The O2 in February 2025 to mark the start of the sport's 75th anniversary year, F1 are promising an "even bigger and more immersive" event two years on to kick off the next campaign.

F1 Live Milan will feature a three-day fan festival running in the Italian city from February 18-20. It will be headlined by F1 The Show on the first evening which will feature appearances from the drivers and principals of all 11 teams, in addition to music and entertainment acts.

F1 president Stefano Domenicali said: "We are always thinking big and pushing boundaries, and F1 Live Milan is going to be an incredible experience created with our fans at its heart.

"We want them to feel that they are not simply watching the sport, but they are truly immersed in it. It is an important part of our ongoing ambition to bring Formula 1 closer to fans than ever before, giving them the chance to see their heroes up close and experience the energy, innovation, and emotion that make Formula 1 so unique.

"As F1 continues to reach new audiences around the world, racing will always be our soul - but we also want to create unforgettable experiences that bring the excitement of Formula 1 to life on an even bigger scale and continue to explore what is possible.

"Building on the extraordinary success of F1 75 in London, F1 Live Milan will transform the city into a Formula 1 festival for three unforgettable days, bringing people together from across the globe to celebrate everything they love about our sport.

"I know my fellow Italians will offer a fantastic welcome to fans travelling to F1 Live Milan and I cannot wait to see the city come to life with Formula 1 energy, creating memories that will last a lifetime."

Tickets will go on sale later this year with the February 18 launch event to again be broadcast.