Coke Zero Sugar 400 purse: Daytona race offers big NASCAR payout

But the Coke Zero Sugar 400 purse is still large — as in $11,233,037.

That marks nearly a $1.5 million increase from the 2025 summer race at Daytona International Speedway , when the total was $9,797,935. It's also the exact same amount as last week's Cup Series event at New Hampshire Motor Speedway .

In February, the total for the 68th Great American Race was $31.05 million. That established a new NASCAR record.

Daytona 500: 2026 NASCAR season starts with Great American Race

For the O'Reilly Auto Parts Series and Friday's Winn-Dixie 250, the purse sat at $1,661,806.

NASCAR does not reveal how much of the pot the winning driver earns.

Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.