Vols football season ticket holders to see prices rise in 2027

KNOXVILLE, Tenn. (WATE) — Tennessee Athletics told season ticket holders that it plans to raise the per-seat price for most seats in Neyland Stadium by 4% in the 2027 season.

On Sunday, Vols season ticket holders received an email informing them of the increase. A spokesperson confirmed that the 4% rise is just for season tickets. Any price changes for individual game tickets are planned to be announced next summer.

"Your continued support plays a vital role in the success of Tennessee Athletics," the email said. "Contributions from football season tickets and the Tennessee Fund directly support our student-athletes and help provide the resources necessary to compete at the highest level."

The Vols played their first game of the 2026 season on Saturday against Furman , defeating them 56-9. Next, Tennessee is scheduled to play against Georgia Tech in Atlanta on Saturday night.

The email said that season ticket renewals are scheduled to begin in the coming days, remaining open through February 25, 2027.

"This provides a longer planning window, allowing you to spread costs over time and take advantage of monthly payment plans," Tennessee Athletics wrote.