Callaway, Good Good Golf apologize for ad in which a man shoves a woman to the ground over a driver

Callaway and Good Good Golf are scrambling to apologize after a joint ad backfired in a major way. The now-deleted ad — which featured a man shoving a woman to the ground over a driver — drew intense criticism for making light of domestic violence.

Good Good Golf originally posted the video Friday. A day later, however, the video was deleted and the company released a statement apologizing for it.

Our statement on the recent driver ad that we decided to remove: pic.twitter.com/oFxO3eFZV1 — Good Good Golf (@goodgood_golf) August 22, 2026

Our statement on the recent driver ad that we decided to remove: pic.twitter.com/oFxO3eFZV1

The ad was for a co-branded driver with Callaway. In it, Good Good Golf co-founder Garrett Clark runs over and shoves content creator Alexis Miestowski to the ground before she can touch Clark's driver. Clark then sinisterly utters, "Do not touch my new driver" as Miestowski lays on the ground.

Here's the now-deleted ad in case that description doesn't sound worrisome enough:

Good Good Golf has deleted and apologized for this video where a man shoves a woman to the ground for reaching for his new Callaway club. Social media users, including several high-profile golf personalities, described the ad as scary and endorsing violence against women. — Front Office Sports (@FOS) August 23, 2026

Good Good Golf has deleted and apologized for this video where a man shoves a woman to the ground for reaching for his new Callaway club. Social media users, including several high-profile golf personalities, described the ad as scary and endorsing violence against women.

Early Tuesday, Callaway responded, putting out a lengthy statement apologizing for the video being approved and released.

In the statement, Callaway clarified that the video was produced by Good Good Golf, but was approved by Callaway before it was posted. "That approval should never have happened," the post stated.

A Message From Our CEO: pic.twitter.com/JMFDngCVSb — Callaway Golf (@CallawayGolf) August 25, 2026

A Message From Our CEO: pic.twitter.com/JMFDngCVSb

Callaway clarified it is "unequivocally against discrimination, domestic violence, or threatening behavior of any kind." The company also announced it was launching internal and external investigations and said it has already changed its approval process to ensure "this will never happen again."

Good Good started as a YouTube channel, but eventually grew into a golf sponsor. The company is the title sponsor of the Good Good Golf Championship, which will take place in November.