“I was very scared and frightened”: Stephen Curry’s wife Ayesha Curry opens up about taking her first step into entrepreneurship

Stephen Curry, the Golden State Warriors’ star player is gearing up for the new season beginning in the next few hours, as his wife, Ayesha Curry, prioritises supporting her husband as she remains busy with her successful career in the beauty industry, In the last three years, Stephen Curry’s wife Ayesha Curry has expanded her skincare brand and it is now worth $50 million. But it seems things have not been that easy and Ayesha Curry has opened up about it.Stephen Curry’s wife Ayesha Curry explains how difficult it was for her to take the first step in entrepreneurshipA few days ago, in an interview on the podcast episode of Skimm’d From the Couch, Stephen Curry’s wife, popular entrepreneur, actress and chef Ayesha Curry said, “I always had this feeling of like, I think that there’s a double duty that I could be playing here as I was like, I have hopes and dreams for myself and there’s gotta be a way to do both,” she said. “I felt this weird bug, like this entrepreneurial bug.”The founder of Sweet July, Ayesha Curry added, “And it kind of became my career very naturally and organically. And my husband was like, ‘Hey, I think you can do this.’ I was very scared and frightened and gently dove in and now it’s become a whole career, which I love,” she added.Stephen Curry’s wife, popular entrepreneur, actress and chef Ayesha Curry continued, “What I started to realize was I was becoming this woman at such a young age when other people would still potentially be in college or just figuring out who they want to be,”Stephen Curry has been a strong source of support to Ayesha Curry as she launched her brandSince Sweet July's skincare launch in July 2023, the brand has been highly successful and has emerged as a top favorite among masses across the nation.In the last few months, the popular actress and chef, Ayesha Curry’s skincare brand has also found its place on Ulta Beauty and has been making profits since the first year of its launch.In many of her earlier interviews, Ayesha Curry has been public about how it was her husband, the four time NBA champion’s advice that fuelled her to start her own brand and work on it rather than be scared of the judgements it will attract.Three years since its launch, Ayesha Curry’s beauty brand has expanded beyond skincare as she and Stephen Curry launched Sweet July cafes in Charlotte.The cafes have received positive reviews by fans as both Stephen Curry and his wife, Ayesha Curry remain closely associated with the brand, ahead of the new season.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.