Stephen Curry and Ayesha Curry expand $50 million Sweet July brand as they gain rave reviews in Charlotte ahead of the new season

Stephen Curry, the four time NBA champion, and his wife, Ayesha Curry, have always been passionate about serving communities. While Stephen Curry has remained focused on the upcoming season, he has also worked with his wife Ayesha Curry to expand her $50 million Sweet July skincare brand in Charlotte.Stephen Curry and Ayesha Curry work on being there for the Sweet July cafes they have launched in CharlotteStephen Curry and Ayesha Curry have now launched Sweet July cafe which is an all day dining and lifestyle cafe concept. The brand focuses on a unique fusion of California freshness and vibrant Caribbean hospitality, drawing heavy inspiration from Ayesha Curry's Jamaican heritage, which she also uses in her skincare brand.The concept originally began in Oakland but transitioned into high profile partnerships with chef Michael Mina and The Mina Group.While it has only been a few weeks since the chain of cafes have been launched, it has got raving reviews from customers.Stephen Curry’s wife Ayesha Curry remains passionate about hospitality and quality at the Sweet July cafeIn a recent interview with Style Blue Print, Stephen Curry’s wife, Ayesha Curry reflected on the cafe as she said, “Sweet July Cafe is all about fresh, casual meals, so it’s actually been a really fun challenge to find ways to incorporate the same flavor profiles from the slow-cooked, traditional Jamaican dishes I love into something a little lighter.”The popular entrepreneur and actress added, “You’ll see Caribbean inspiration pop up in some of our custom beverage syrups, like our Island Love, infused with coconut and ginger, and in one of my favorite menu items, our Caribbean Chicken Pita-Foldie, which has layers of beans and plantains, plus a delicious green sauce for dipping.”Ayesha Curry also opened up about how they have taken care of the hospitality at the Sweet July cafes as she said, “I think it’s really simple: Southern hospitality is about making people feel invited and welcome. I know that’s something Chef Mina and I agree on completely. The food is going to be the draw, but the experience is what makes people want to come back.”She added, “We’ve always been really intentional about the atmosphere at all of our restaurants, but especially at Sweet July. It starts with a great staff who cares about taking care of people and loves the food they’re making and serving. But it’s also the playlist, the lighting, and all the little details you may not notice, but you definitely feel.”Ayesha Curry launched her skincare brand in July 2023 and it has been highly successful among women of all ages across the nation. As per reports, the brand has reached a valuation of a whopping $50 million.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.