“It’s what I feel most connected to”: Stephen Curry’s wife Ayesha Curry opens up on her Jamaican heritage as she weighs in on her $50 million brand

Stephen Curry, the Golden State Warriors’ star player, has been a successful entrepreneur while being one of the legendary players in the world. While Stephen Curry eyes a win in the new season, his wife, Ayesha Curry, has also followed in his footsteps and has turned into a successful entrepreneur with her Jamaican inspired skincare brand, Sweet July. Ahead of the new season, Stephen Curry’s wife Ayesha Curry reflects on her brand.Stephen Curry’s wife Ayesha Curry reflects on her Jamaican heritage and what inspired her to launch her own skincare brandIn an interview with PEOPLE, Stephen Curry’s wife Ayesha Curry opened up about Sweet July as she said, “It makes a statement and it fills a space…I’m paying homage to my heritage, and I’m really proud of that.”The popular actress reflected on her Jamaican roots as she added, “It’s what I feel most connected to, and so I’m very grateful for that.”In another interview with Forbes, Stephen Curry’s wife Ayesha Curry weighed in on how she landed on the idea of Sweet July as she said, “Originally, my why was based on my own need. I have had and have terrible cystic acne, and during the thick of it, I couldn’t find anything to really help me with that battle. I was trying everything you could think of. When you’re not feeling good in your own skin, you’re just not good all around. It can cause depression, just not feeling your best self.”Stephen Curry’s wife, the popular chef and actress Ayesha Curry, added, “And so I was tired of feeling that way. At the same time, coming from this Jamaican heritage and remembering all the things that my Grandma and my Mom told me growing up about the things that they would use on the island for their skin topically, I was like, “Maybe I should have listened. Maybe there’s something to this.””Stephen Curry’s wife Ayesha Curry has been a committed entrepreneur to her skincare brand, Sweet JulyLaunched in 2023, Stephen Curry’s wife Ayesha Curry’s skincare brand Sweet July, has been highly successful amid raving reviews from customers across the nation.Despite her busy lifestyle, Stephen Curry’s wife Ayesha Curry has remained closely associated with the brand and has continued to work on ways to make the experience better for her customers.In many of her interviews, Stephen Curry’s wife Ayesha Curry has opened up about how it was the four time NBA champion who motivated her to launch the brand as she struggled with self doubt.Three years in, her skincare brand has worked wonders in the industry and Stephen Curry and Ayesha Curry have expanded the business into launching cafes in Charlotte.With just days left for the new season, the focus remains on Stephen Curry.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.