LeBron James makes new multi million dollar investment move as the NBA icon gears up for the new season with the Philadelphia 76ers

LeBron James, the 41 year old NBA icon, has remained focused on his career as he gears up for probably the last time for the upcoming season. While many are looking forward to his new season with the Philadelphia 76ers, LeBron James seems to have made a new multi million dollar move, ahead of the new season.LeBron James remains aggressive with his investments as he makes a move for the popular Mike's Red TacosA few days ago, the former Los Angeles Lakers’ icon LeBron James joined the popular Mike's Red Tacos, ahead of the restaurant opening its first Los Angeles area restaurant in Pasadena.In a statement, LeBron James reflected on his investment as he said, "I love tacos, and I especially love how they bring people together to create traditions and share great moments around the table with family and friends. In addition to having an incredible taco, Mike’s Red Tacos brings those same values to life in a fresh, new way for consumers…”The four time NBA champion added, “With this leadership team, I see a group that is building something authentic with a long-term vision, and I wanted to be part of helping bring that experience to more communities."’Andrew Feghali, CEO of Mike's Red Tacos also reflected on the NBA icon LeBron James joining the company as he said, "We're not interested in trend-chasing brands," said. "We're interested in founders building something enduring. Mike did that with a focused menu, chef-driven food, and a loyalty most brands never earn.”He added, “Adding LeBron and an experienced restaurant leadership team gives Mike's the megaphone it deserves, the resources to scale what's already working, and the platform to become a category-defining brand."At this point in time, it has not been publicly disclosed how much LeBron James invested in the brand.LeBron James remains aggressive with his approach when it comes to investing in start upsWhile the four time NBA champion LeBron James has had a stellar career in the NBA, he has always remained passionate about investing his funds into emerging brands.In the last few years, the former Los Angeles Lakers’ icon LeBron James has expanded his portfolio and now, his investment includes Fenway Sports Group (owner of Liverpool FC, the Boston Red Sox, and Pittsburgh Penguins), The SpringHill Company, Blaze Pizza, Beats by Dre, Whoop, Canyon Bicycles, Tonal, StatusPRO, Fantasy Life, Neutral, Lyft, and a Major League Pickleball franchise.LeBron James is a popular billionaire but for now, the focus remains on his seemingly last season on the court as he has spoken about retirement pretty often.After spending over two decades on the court, all eyes remain on LeBron James' next career move as he navigates through a new season.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.