Trump’s Truth Social loses 30% traffic as US midterms nears

US President Donald Trump’s social media platform Truth Social has witnessed a sharp decline in traffic over the past year, with digital intelligence data from Similarweb showing a drop of more than 30%.Despite Trump’s frequent posts on the platform, daily traffic has fallen significantly from its earlier peak. Truth Social averaged around 260,000 daily users last month, down from a peak of 420,000 in June 2025, according to Similarweb data cited in The Independent report.Trump is known for posting frequently on Truth Social, often sharing a flurry of updates within hours. On October 14, he reportedly shared around 25 posts in a matter of hours, including a video depicting him wrestling with a tiger.The decline in traffic comes as the platform struggles to keep pace with larger social media networks. The figures also raise questions about Truth Social’s ability to sustain user engagement despite its prominent association with the US president.Trump launched Truth Social after Twitter, now known as X, banned him on January 8, 2021, following the January 6 attack on the US Capitol. Trump Media & Technology Group subsequently launched the platform in February 2022.The group in May reported more than $405 million in first-quarter net losses this year.You use AI every day. Now get your AI Quotient. Take the AIQ test.