Kai Cenat’s Vivet is taking over New York City ahead of its big debut

Kai Cenat’s clothing brand, Vivet, is getting ready for its biggest moment yet as its first-ever fashion show approaches. Billboards promoting the brand have started appearing across New York City ahead of the September 12 event. The simple ads feature the Vivet name, website, and official social media account. The campaign comes just days before Vivet makes its runway debut during New York Fashion Week, giving fans their first big look at the project Cenat has been working on for months.Kai Cenat’s Vivet takes over New York City before fashion show debutVivet is building excitement across New York City before its first fashion show on September 12. The event will take place during New York Fashion Week, which runs through September 15.Cenat announced the brand’s first fashion show in late August. He invited his community to watch the event through a livestream at 8 PM in New York City.The invitation also shared the meaning behind Vivet. It described the brand as a story about people coming together, believing in themselves, working hard, and finding the greatness inside them.“Through manifestation, knowledge acquisition, discipline, teamwork and having faith, we can move mountains,” the invitation said.Cenat ended the message with “With love, Kai” and asked fans to visit Vivet’s website and subscribe for updates before the show.The new billboards are also helping bring more attention to the brand before its major moment. With Vivet’s name now appearing in one of the world’s biggest cities, fans are becoming even more curious about what Cenat has planned for the runway.Kai Cenat’s nine-month Vivet journey finally reaches the runwayCenat first revealed Vivet in January 2026 after taking a break from regular streaming to focus on the clothing brand. He spent much of his nine-month streaming break working on Vivet’s first collection.During that time, Cenat gave fans small looks at the process through behind-the-scenes videos and product teasers. However, fans have still not seen the full collection.That will change on September 12 when Vivet finally takes to the runway. The presentation is expected to give fans their first complete look at what Cenat and his team have been creating.The fashion show is an important step for Cenat as he moves from creating online content into the fashion world. Vivet has been one of his biggest projects outside streaming, and the upcoming event will show how far the brand has come since its first announcement.While the fashion show will be livestreamed, Vivet has not yet shared the exact venue or many details about the collection.With billboards now appearing across New York City and the big event only days away, excitement around Vivet is continuing to grow. After months of work and nearly a year of teasing the brand, Kai Cenat is finally ready to show the world what Vivet is all about.Catch the latest World News and Live updates. Download the TOI app.