Spotify to slap ‘AI Persona’ badges on AI-generated artist profiles

Spotify said Tuesday it would begin adding “AI Persona” badges to some profiles from ​mid-September to give listeners more transparency about ‌whether the artists behind the music are real people. Listeners have expressed concerns about artist profiles that appear ​human but instead represent AI-generated personas, the ​media streaming platform said. Spotify will display the ⁠badge on banners and About sections in artist ​profiles, as well as in Search and on ​track rows across playlists. Starting Tuesday, artists can disclose that their profile represents an AI Persona through Spotify for Artists. Spotify ​will also review profiles whose public identity ​appears to represent photorealistic AI-generated imagery. Spotify said it will exclude ‌AI ⁠Personas from editorial and algorithmic recommendations by default unless users follow those artists. Artists whose profiles are flagged by Spotify’s review team will be notified ​and given ​an opportunity ⁠to self-disclose or appeal, it said. Listeners will also be able to see ​whether an artist transparently shared that they ​were ⁠an AI Persona or whether Spotify identified the profile through its own review. Spotify added that the ⁠badge ​will be based on an ​artist’s public identity and not how the music was made.