Dyson study finds 1 in 2 Indians frequently miss cleaning under beds and furniture

More than half of Indian households are missing hard-to-reach areas such as spaces under beds and furniture during routine cleaning, according to Dyson's first 'How India Cleans' study. The survey also found that hair left behind on floors and dust quickly resettling after cleaning remain among the biggest frustrations for consumers. The study, conducted among over 650 respondents across seven Indian cities, examines how Indians clean their homes, the challenges they face and what they expect from modern floorcare technology. According to the findings, 52% of respondents said spaces beneath beds and furniture are frequently missed during cleaning, while 48% reported difficulties cleaning corners, edges and skirting areas.Despite significant time spent on household cleaning, many consumers continue to struggle with achieving a thorough clean. Dyson said more than half of respondents spend between 30 minutes and an hour cleaning floors, while another 11% spend up to two hours.The study highlights that the issue is not just how often people clean, but whether existing cleaning tools can effectively tackle different surfaces and hard-to-reach spaces throughout the home.According to the survey, 36% of respondents identified human or pet hair left behind on floors as one of their biggest cleaning pain points. Meanwhile, 38% said dust settles again quickly after cleaning, creating the impression that surfaces become dirty soon after they have been cleaned. Dyson noted that household dust can easily become airborne due to everyday activity before resettling on surfaces, making effective dust removal a continuing challenge.The study found that Indian households often feature a mix of flooring types that require different cleaning approaches. While hard flooring remains common, 72% of respondents said they also have carpets and rugs at home. Other common surfaces include marble (51%), vitrified or ceramic tiles (49%), and granite (43%). This diversity means consumers increasingly seek cleaning solutions that can move seamlessly across different floor types without compromising performance.When selecting floorcare products, respondents indicated a strong preference for advanced technology. Around 61% said better technology influenced their purchase decisions, ahead of cleaning performance (54%) and brand trust (49%). In comparison, only 21% cited pricing and promotional offers as a key factor. The survey also found that vacuum cleaners are increasingly being used for whole-home cleaning rather than just floor maintenance. Respondents reported using them under furniture (71%), on hard floors (70%), carpets and rugs (69%), upholstery (69%), and beds and mattresses (63%).Commenting on the findings, Tim Hare, Design and Development Engineer, Floor Care at Dyson, said consumers increasingly expect vacuum cleaners to tackle multiple cleaning challenges in a single session, ranging from fine dust and long hair to different floor surfaces and hard-to-reach areas. The company said insights from the study help shape the development of future floorcare products by identifying real-world cleaning problems and unmet consumer needs.Alongside the study, Dyson highlighted its recently launched Dyson V16 Piston Animal cordless vacuum cleaner, priced at ₹79,900. The company said the device is designed to address common household cleaning challenges through features such as automatic floor-type sensing, anti-tangle technology for long hair, LED illumination for spotting hidden dust, and up to 70 minutes of fade-free suction.The appliance also includes Dyson's CleanCompaktor bin technology, which the company claims can compress dust and debris to increase storage capacity and reduce the frequency of emptying. The findings underscore a growing consumer focus on cleaning effectiveness rather than just effort, with many households seeking technology-driven solutions that can deliver a more complete clean across modern homes.You use AI every day. Now get your AI Quotient. Take the AIQ test.