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A Chinese fitness influencer was disqualified for riding a bike during the Berlin Marathon.

Yuanyuan Sun, aka Abeeeer, was photographed on the bike during the race and wrote a statement later admitting that she “did indeed violate race rules,” The Athletic reports. Sun wore Brooks China gear during the event, and the sponsor has terminated its relationship with her. It’s just another incident of sportsy influencers dropping the ball with brands they represent, following a disastrous golf ad and the shenanigans at the US Open. [Link: Fitness influencer disqualified from Berlin Marathon after hitching ride on bike | https://www.nytimes.com/athletic/7668098/2026/10/07/berlin-marathon-influencer-bike/?smid=ta-android-share&source=user_shared_article&unlocked_article_code=1.G1E.V-4H.aPVES8JQ55Wa | The Athletic]

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Yuanyuan Sun, aka Abeeeer, was photographed on the bike during the race and wrote a statement later admitting that she “did indeed violate race rules,” The Athletic reports. Sun wore Brooks China gear during the event, and the sponsor has terminated its relationship with her. It’s just another incident of sportsy influencers dropping the ball with brands they represent, following a disastrous golf ad and the shenanigans at the US Open. [Link: Fitness influencer disqualified from Berlin Marathon after hitching ride on bike | | The Athletic]

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Wednesday, October 7, 2026

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