Sadie Sink Poses in Her Bra for Calvin Klein’s Latest Denim Campaign

Sadie Sink is the new face of Calvin Klein's jean campaign.

For the partnership, the Marvel actor slipped into high-quality denim pieces.

She joins Tate McRae as the latest Gen Z star working with the brand.

Sadie Sink has officially added Calvin Klein campaign star to her already impressive 2026 resume. The actor, who is coming off the end of Stranger Things and her Marvel debut as Jean Grey in Spider-Man: Brand New Day , is the face of Calvin Klein's latest denim campaign, unveiled on September 1.

And yes, it would be remiss not to point out the pun that is the Jean Grey-to-jeans pipeline here. For the second chapter of the brand's Fall 2026 "Feel the Fit" campaign, Sink is trading her superhero role for a lineup of Calvin Klein denim, including the '90s Straight Jean, Low Rise Baggy Jean and High Rise Loose Jean.

"I immediately connected with the idea behind 'Feel The Fit' and the idea of how the right pair of jeans can completely change how you feel," Sink tells InStyle . "I got to try so many different styles and loved how each one had its own attitude while still being flattering and comfortable."

The campaign is centered on the simple feeling of putting on a pair of jeans that just work. Sink gets to show off that idea in a short film that is considerably more playful than your average denim ad.

At home, she turns a hairbrush into a microphone, dances around to Willa Ford's 2001 hit "I Wanna Be Bad," and uses a traditional fan as her very own wind machine. It's giving peak early-2000s pop star, and Sink clearly has fun with it.

It's a fitting message for Sink, whose own style has evolved considerably as her career has grown. She has gone from playing Max Mayfield on Stranger Things to taking on one of Marvel's most recognizable characters, all while becoming a regular on red carpets and fashion campaigns.

Directed by Aidan Zamiri, the campaign follows the first chapter starring Tate McRae and launches globally today across Calvin Klein retail, calvinklein.com , social platforms, and out-of-home placements.

With Sink at the center, Calvin Klein has found a fresh face for a campaign about a wardrobe staple that needs no introduction, and makes you want a pair of jeans that works as hard as Sink.