YouTube TV got into sports because Sundar couldn’t keep track of FC Barcelona.
At Sportico, Jacob Feldman has the history of how Google’s streaming product became the thing that has consolidated live sports — an endeavor that began, at least spiritually, over two decades ago. Now it’s the place to watch most of the NFL and, if rumors are true, a frontrunner for most of the NBA too. [Link: Sports Television Is Fragmenting. Can YouTube TV Keep It Together? | https://www.sportico.com/business/media/2026/youtube-tv-history-growth-business-model-explained-creator-1234943437/ | Sportico]
At Sportico , Jacob Feldman has the history of how Google’s streaming product became the thing that has consolidated live sports — an endeavor that began, at least spiritually, over two decades ago. Now it’s the place to watch most of the NFL and, if rumors are true, a frontrunner for most of the NBA too.
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