Yes, Apple TV is the new HBO.
Apple just answered the question we raised in June by taking home 28 (plus one for an ad) Emmy awards, the most of any studio. It’s the first time Apple has come out on top thanks to its focus on tentpole titles like Pluribus and Widow’s Bay that created cultural moments this year. [Link: Apple TV Wins 28 Emmys Thanks to ‘Widow’s Bay’ Sweep, HBO Max Takes Second Place With Help From ‘The Pitt’ and ‘DTF St. Louis’ | https://variety.com/2026/tv/news/apple-tv-wins-emmys-widows-bay-hbo-max-1236861206/ | Variety]
Apple just answered the question we raised in June by taking home 28 (plus one for an ad) Emmy awards, the most of any studio. It’s the first time Apple has come out on top thanks to its focus on tentpole titles like Pluribus and Widow’s Bay that created cultural moments this year. [Link: Apple TV Wins 28 Emmys Thanks to ‘Widow’s Bay’ Sweep, HBO Max Takes Second Place With Help From ‘The Pitt’ and ‘DTF St. Louis’ | | Variety]
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