[ADVT] Don Julio non-alcoholic carbonated beverages brings Mexico’s Day of the Dead tradition to Mumbai

With Mexican heritage as its cultural north star, Don Julio Non-Alcoholic Carbonated Beverage brought Día de Muertos (Day of the Dead) to life in Mumbai for its 2026 edition, deepening its association with this cherished tradition. Guided by the brand’s ‘Por Amor’ (For the Love Of) philosophy, the celebration connected Mexico and India through shared expressions of love, remembrance and togetherness.Mukesh Mills was reimagined as an immersive Mexican-inspired world through evocative art installations, cultural storytelling and music.Rooted in the brand’s ‘Por Amor’ (For the Love Of) philosophy, the evening drew inspiration from El Puente Eterno (The Eternal Bridge), celebrating the enduring bonds between the living and the loved ones they carry in memory. Cempasúchil (marigold) flowers formed a symbolic pathway to guide loved ones home, while contemporary interpretations of ofrendas (offerings honouring departed loved ones) created spaces for remembrance. The celebration in Mumbai also introduced monarch butterflies as messengers of love and remembrance, inviting guests to reflect on the bonds that endure across generations. Together, these elements brought the evening’s themes of love, memory and togetherness to life.Reimagining modern Mexican culture through contemporary creative expression, the celebration featured internationally acclaimed DJ and producer Satori, whose fusion of global sounds and electronic music brought an energetic pulse to the evening. Celebrities including Ananya Panday, Orry, Radhika Madan and Fatima Sana Shaikh were also in attendance.Mezcalita, the culinary partner, showcased the flavours of Mexico through a menu rooted in traditional cuisine, featuring regional ingredients and time-honoured preparations. Japonico and Quinta Cantina complemented the experience with offerings inspired by Mexican culinary traditions, adding to the evening’s celebration of the country’s flavours and culture.Commenting on the occasion, Ruchira Jaitly, Chief Marketing Officer, Diageo India, said, “Day of the Dead is a beautiful expression of how love and memory transcend time, connecting us with those who came before us. This belief lies at the heart of Don Julio’s ‘Por Amor’ philosophy. Through art, music and cultural storytelling, we wanted to bring Indian audiences closer to this cherished Mexican tradition, capturing its spirit in Mumbai and honouring the enduring bonds that connect us across generations.”With its 2026 edition, Don Julio continues to build Día de Muertos into an anticipated annual cultural celebration in India, bringing Mexican heritage and Indian audiences together through the universal language of love, Por Amor.Disclaimer: This above is non-editorial content and TIL hereby disclaims any and all warranties, express or implied, relating to the same. TIL does not guarantee, vouch for or necessarily endorse any of the above content nor is responsible for them in any manner whatsoever. The article does not constitute consumption advice. This communication is meant for persons above 25 years of age. Please take all steps necessary to ascertain that any information and content provided is correct, updated and verified.You use AI every day. Now get your AI Quotient. Take the AIQ test.