Volvo Cars to launch 13 new models this decade, eyes earnings boost

STOCKHOLM, Sept 17 (Reuters) - Volvo Cars plans to launch 13 new models ‌between now and 2030 as it ‌seeks to broaden its range and revive sales, the ​Sweden-based automaker said ahead of an investor day in Stockholm on Thursday.

Under CEO Hakan Samuelsson, Volvo has streamlined its product portfolio ‌and placed ⁠greater emphasis on regionalisation, shifting towards more region-specific offerings and less ⁠customisation.

The carmaker said six models would be launched for the Chinese market and seven ​for Western ​markets, helping it ​achieve a long-sought ‌target of a margin for earnings before interest and tax (EBIT) of above 8%, up from 3.5% in 2025.

The Western-market vehicles will be built on Volvo's SPA2 and SPA3 ‌platforms, while the China-focused ​models will be developed ​with sister ​company Geely Auto.

"Our product offensive ‌builds on four unique strengths: ​regionalised product ​offerings, leadership in electrification, unique synergies with Geely, and complete customer offers ​that goes ‌beyond the car alone," Samuelsson said ​in a statement.

(Reporting by Marie Mannes, ​editing by Terje Solsvik)