Shaq moved his dad from a $60K Army salary to $500K a year — and gave his mom $750K. Here's how it's legal

Shaquille O'Neal has built a significant business empire, estimated at upwards of $500 million , since his days dominating opposing centers in the NBA.

Better known as "Shaq," O'Neal achieved this through early strategic investments in tech companies such as Ring, Apple, Lyft and Google, as well as an expansive franchise portfolio — predominantly in restaurants.

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His restaurant portfolio includes roughly 50 locations, including his flagship Big Chicken chain that he launched in 2018. O'Neal even owns a number of Papa John's locations and a Krispy Creme in Atlanta, which in 2019 he called his favorite investment .

At one time, he also owned 155 Five Guys franchises and 17 Auntie Anne's Pretzels stores before exiting to fund other ventures.

Beyond restaurants, O'Neal owns about 150 car washes and roughly three dozen 24 Hour Fitness gyms. He additionally serves as a brand ambassador for companies like Papa John's, The General Auto Insurance, Carvana and IcyHot. Not to mention, the basketball hall of famer is a prominent part of ESPN's "Inside the NBA" coverage as an analyst during the season.

Combined, both his business acumen and aforementioned ventures has helped him surpass his career $292 million earnings as a player.

Shaq's investment strategy is largely predicated on funding companies whose products he regularly interacts with or have a chance to change people's lives . But he first learned about business by educating himself.

He said on a 2023 episode of the Drink Champs podcast that anyone wanting to learn about business or a field they're interested in should start by doing just that.

"Now when I say educate yourself, it ain't about going to school and getting your degree," he said. "I learned about business, not from college. I learned about business from a book called the 'Dummies Guide to Start Your Own Business.'"

After reading the book, O'Neal said the first thing he did was incorporate Shaq, Inc. He also put his mom and dad on salary to run his fan club after he was drafted into the NBA and gave them a workspace to operate from. He recalled his father at first being adamant that he wanted to continue working at an Army base.