Lure forays into India

MUMBAI: Global luxury advisory and brand strategy platform Lure Holdings has partnered with Indian company Ciril to identify and unlock branded, luxury and experience-led real estate opportunities across the country.India's luxury real estate market is undergoing a significant transformation, driven by rising wealth, evolving consumer aspirations and increasing demand for projects that deliver not only quality and location, but also identity, experience and global brand associations, Lure Holdings said.The two entities aim to accelerate the growth of India's branded real estate market by connecting globally recognised brands with high-potential development opportunities, enabling developers to create differentiated assets. The collaboration will focus on connecting leading international luxury, lifestyle, hospitality, wellness, fashion and retail brands with suitable opportunities across India's premium real estate landscape.“India stands at a pivotal moment in the evolution of its luxury real estate market. Rising wealth creation, increasing global exposure and a growing preference for identity-led experiences are reshaping buyer expectations across the country. Today, India represents one of the most compelling opportunities for luxury, lifestyle and hospitality brands seeking long-term growth through real estate. Our partnership with Ciril brings together international brand expertise and deep local market insight to help unlock this potential thoughtfully and strategically,” said Salvator Felous, Chairman and CEO, Luxury Fashion, Retail Concepts, Brand Modelling at Lure Holdings.You use AI every day. Now get your AI Quotient. Take the AIQ test.