From Delhi to Gurugram: SMARR Realty’s 40-year legacy of building Delhi-NCR's retail landmarks

As times have gone by, there has been a change in the commercial face of the Delhi-NCR region, wherein existing retail zones in Delhi have been replaced by new business and consumer zones in Gurugram. The four-decade journey of SMARR Realty has evolved within this changing scenario. With more than 3.5 million sq. ft.1 of developed space, two hotels, nine malls and a portfolio of over 350 national and international retail brands!, the company’s presence reflects the changing scale and character of the region’s growth.Its journey has been shaped not just by expansion, but by an understanding of what different locations need as their surrounding communities grow and change. SMARR Realty believes that the success of a project lies in how well it responds to the needs of its location. From retail and commercial spaces to hospitality, the company’s focus has been on understanding how businesses operate, how people use these spaces and what will keep them relevant over time. This thinking continues to shape SMARR’s approach to development and its plans for the region.“Over the years, we have seen how the needs of cities and the people living in them have changed. This has shaped the way we approach commercial real estate. Every location has its own character, and our focus has been on understanding what works for that market, whether it is retail, hospitality or a mix of commercial spaces. We want to create developments that work well for businesses, offer convenience to visitors and continue to hold value over time. As we expand across Delhi-NCR, our priority remains to build with a clear understanding of the location, backed by good planning, quality and a long-term view,” said a spokesperson for SMARR Realty.Delhi, particularly Rohini, formed an important part of SMARR Realty’s presence in the region. Crown Heights, spread across approximately 2.75 lakh sq. ft.1, reflects this mix, accommodating retail brands, offices, a car showroom and a gym. Its proximity to Rithala Metro station, along with its connection to Crowne Plaza Rohini, adds to the range of uses within the development. The company’s portfolio also includes Vikas Surya Shopping Mall, with around 2 lakh sq. ft. of retail space across four floors, and Ring Road Mall, located along the Outer Ring Road. The City Centre Rohini is another project that covers about 4 lakhs square feet1. These projects clearly show how extensive is the portfolio of SMARR Realty in Delhi on account of its location, format and commercial requirements.Besides, as Gurugram emerged as a major commercial centre within Delhi-NCR, SMARR Realty extended its presence into the city’s newer districts. In Sector 90, Sapphire Ninety covers approximately 5.5 lakh sq. ft. of built-up area, bringing together retail outlets, dining, fitness, gaming and a four-screen multiplex1. Further along this growth corridor, SMARR Vista Square in Sector 82A offers around 4 lakh sq. ft. of gross leasable area, with brands such as SPAR, Shoppers Stop, BLAAZE and Eatree, alongside Devgn Cinex1. The portfolio also includes Holiday Inn in Sector 90, with 259 rooms and suites, banquet facilities and access to adjoining retail and entertainment options. Together, these developments reflect the breadth of the company’s approach in Gurugram, where retail, hospitality and leisure have taken shape as complementary parts of its commercial presence.The next phase of SMARR Realty’s growth is taking shape in New Gurugram, where ongoing developments in Sectors 89 and 92 are set to add to the region’s expanding commercial infrastructure. The company’s projects include Vista Corner, Vista Centre and Vista Avenue in Sector 89, along with City Centre 92 in Sector 92. Planned across a mix of retail, restaurants, entertainment and office spaces, these developments are expected to cater to a wider range of business and consumer needs, with anchor stores adding to their commercial mix. Vista Avenue is also planned to feature a 252-key Le Méridien hotel, while City Centre 92 has a proposed 48,000 sq. ft. D-Mart hypermarket. Together, these projects mark the next stage of the company’s expansion across Delhi-NCR.Thus, from Delhi’s established retail centres to Gurugram’s newer commercial corridors, SMARR Realty’s four-decade journey reflects the changing nature of business and urban life across the region. Its portfolio spans retail, commercial and hospitality developments, with the next phase of growth taking shape in New Gurugram. As these districts continue to develop, the company’s story remains closely tied to the region’s own commercial evolution.References: - The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content. You use AI every day. Now get your AI Quotient. Take the AIQ test.