Pizza Hut and Josh Allen promise free pizza for life — but the fine print caps it at $10,800

Die-hard NFL fans might flock to Buffalo wings when they watch a game, but pizza is a close second. And Pizza Hut is looking to hook the faithful with a slew of football-themed promotions, including one that will award free pizza for life to three lucky fans.

The chain is teaming with Buffalo Bills quarterback Josh Allen as a spokesperson this season — and to underscore its commitment to the game, Pizza Hut dropped the "Pizza" from its name on social media and some restaurant exteriors, temporarily calling itself "Hut."

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(Don't get too comfortable with that name change. The company has already re-added "Pizza" on social media, though some restaurant locations may leave it blocked out for the entirety of the NFL season .)

As for the lifetime of pizza, "lifetime" might be doing a bit of heavy lifting in that phrase. The winners of the contest will receive 1 million Hut Rewards Points , which the company says has a cash value of $10,800. Pizza prices vary from city to city at the chain, but a large Meat Lover's or Supreme Pizza tends to come in at around $22. So, using that as a baseline, the points would pay for less than 500 pizzas. That's less than 10 years' worth if you get a pizza a week (and considerably shorter if you have college-aged kids).

Still, free food is free food. If you're interested in trying to win one of the three prizes, head to pizzahut.com/gamedaystartswithhut and upload a video of yourself saying "HUT" in your best QB voice, showing some sort of action (i.e. snapping the ball, having a watch party, calling the snap count). You'll also have to explain in a few words why gameday starts with a HUT for you.

Pizza Hut doesn't specifically say you can't use AI in creating the video, but it made it pretty clear that's a no-no in the fine print.

"Entry Videos must: (a) be the original work product of Participant; (b) be solely owned by Participant and with no other person or entity having any right or interest in it; and (c) not violate any third-party rights including but not limited to copyright, trademark, patent, contract, and/or publicity or privacy rights, of any other person or entity," the rules read.