Why These 2 CEOs Just Bought Millions in Their Own Stocks

Ryan Cohen and Dara Khosrowshahi each made discretionary open-market stock purchases on September 10, spending roughly $20M and $10M respectively.

Transaction code P on SEC Form 4 is the rarest insider action, representing an open-market buy that carries no routine explanation like tax withholding or diversification.

Cohen bought into GameStop's momentum with collectibles revenue up 57%; Khosrowshahi bought Uber's drawdown with a consensus analyst target of $101.

Just released. Our analysts combed the entire stock market and named the ten best stocks to buy right now, and Uber didn't make the cut. Enter your email to see the names that beat UBER. The report is free. Enter your email and see if any of your stocks made the cut.

On September 10, 2026, two sitting chief executives filed SEC Form 4 disclosures reporting the same rare event: an open-market purchase of their own company's stock, funded with their own money. Ryan Cohen bought GameStop ( NYSE:GME ) shares, and Dara Khosrowshahi bought Uber Technologies ( NYSE:UBER ) shares. On both filings, the box indicating the trade was executed under a prearranged Rule 10b5-1 trading plan was left unmarked, which means these were discretionary decisions.

What Transaction Code P Actually Signals

The vast majority of insider filings are sales, restricted-stock vests, and option exercises. Sells often carry a routine explanation (tax withholding, diversification, a plan set months earlier). On Form 4, transaction code P, an open-market purchase, is the one insider action with no routine explanation. When the 10b5-1 affirmative-defense checkbox is unmarked, as it was on both filings dated September 10, 2026, the executive is choosing to buy at that specific price, on that specific day, with material non-public information restrictions still applying.

Cohen, reporting as director, president, CEO, and board chair of GameStop, acquired 1,000,000 shares of Class A common stock at $20.3759, held directly. Barron's characterized the buy at roughly $20 million. Director Alain Attal also bought 5,000 shares at $20.00 the same day.

24/7 Wall St has helped investors make money for over two decades, and our top analysts just finished ranking the definitive Top 10 Stocks To Buy Now . Not the ten biggest companies. Not the ten everyone is arguing about. The ten best stocks to buy right now.

The report is free, and you can see why we think each stock is a top investment today.