Ric Flair ‘wants to bury’ talent agency with $10M lawsuit over alleged ‘digital fraud’ tied to his image and likeness

With his glittering robes, flowing blonde hair, cocky strut and trademark "Whoo!" catchphrase, Ric Flair became one of pro wrestling's most recognizable legends over a near 50-year career.

But outside the ring, Flair, 77, is battling a new opponent, against which his blistering chops and patented figure-four leglock can't help.

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Flair — real name Richard Morgan Fliehr — is suing talent management agency FAM Networks for $10 million after alleging the company essentially tricked him into signing a contract that surrenders "an irrevocable, perpetual, sublicensable license over his name, image, likeness, accounts and commercial identity throughout the universe."

The complaint, filed on Sept. 5 in New York, describes the alleged conduct as "consistent with digital fraud" and is asking for at least $5 million for "compensatory damages for breach of contract" and another $5 million for "compensatory and punitive damages for fraudulent inducement," along with interest and attorney fees.

Neither Flair nor FAM Networks returned Moneywise's request for comment, but The Independent reached the multi-time world champion at his Florida home and he told them the contract has already cost him "at least" $250,000 in lost revenue .

Flair's comments also suggested he's as fired up for the court battle as he was when he'd step in the ring, telling The Independent that he "wants to bury" the folks at FAM.

Flair says a lucrative promise became a costly trap

Flair's lawsuit alleges that on Dec. 5 of last year, he opened an email with a document from FAM Networks and signed it fourteen minutes later, "without the benefit of legal counsel, without a single attorney reviewing a single word on his behalf, and in direct contradiction of a contractual recital FAM itself drafted declaring that the agreement had been negotiated with counsel."

The complaint says that FAM agreed to book "speaking engagements and in-person appearances" with Flair receiving a 90% royalty, "collaborative projects" for 50%, as well as restore and monetize his Facebook page resulting in a "a six-figure monthly income stream," among other opportunities.