BCCL's Mohit Jain elected chairman of Audit Bureau of Circulations

MUMBAI: Mohit Jain, chief operating officer, publishing, and board member of Bennett, Coleman & Co (BCCL), has been unanimously elected chairman of the Audit Bureau of Circulations (ABC) for 2026-27. The Economic Times is published by BCCL.The ABC is a grouping that comprises publishers, advertisers and advertising agencies. It conducts market surveys and certifies circulation figures reported by publishers.Jain’s election marks BCCL’s return to the chairmanship of the ABC after 43 years since its previous representative held the position.Taking charge as chairman, Jain said the focus will be on furthering newspaper readership.“To engage younger and urban households, newspapers are innovating in content, design, distribution and their integration with digital platforms,” Jain said. “Publishers are also using campaigns to reinforce the value of a daily reading habit—depth, perspective, discovery and trusted information. The objective is not merely to preserve circulation, but to make newspapers relevant and indispensable to a new generation of readers.”Jain has more than two decades of experience in the print media industry and has held senior leadership positions in publishing, business operations and industry affairs. He brings to the ABC extensive sectoral experience and an understanding of issues shaping the future of print media, circulation and publishing.Get the latest Business News and Live updates. Download the TOI app.