Gravity raises $15 mn to scale home interiors materials platform

Bengaluru: Home interiors platform Gravity has raised $15 million through a combination of equity and debt, led by 3one4 Capital and Info Edge Ventures. Alteria Capital, Genesia Ventures and a group of angel investors also participated in the round.Founded by former Livspace executives Saurabh Jain and Lalit Mittal, Gravity is building an integrated platform for India’s fragmented interior materials ecosystem. It has initially focused on the kitchen and wardrobe segments, bringing together specialist businesses through shared technology, distribution, key-account management and operational infrastructure.The company plans to expand into categories including doors and windows, lighting, wall surfaces and home automation, while leveraging its existing customer relationships and operating network.Gravity said its platform aims to simplify sourcing for designers, architects, modular showrooms and design-and-build studios, which currently navigate fragmented networks of dealers, distributors and category-specific suppliers.The fresh capital will be used to strengthen Gravity’s technology, distribution and key-account infrastructure, expand into new categories, build its brand and fund working capital requirements.Jain, who previously served as CEO, India at Livspace, helped scale the company to an annualised revenue run rate of about Rs 1,500 crore. Mittal, former chief business officer, India at Livspace, led its expansion across 30 cities.“We are building Gravity to make sourcing simpler, more dependable and more efficient through a platform designed around the needs of the industry,” Jain said.Mittal said the company aims to bring common capabilities across technology, distribution, procurement and customer service, and eventually become an operating partner across a wider set of interior material categories.You use AI every day. Now get your AI Quotient. Take the AIQ test.