A new YouTube feature could get confusing.
Soon, YouTubers will be able to A/B test multiple cuts of the same video to see which hook, script, or edit performs best with their audiences. The company told me the different versions will only be shown to a very small segment of people — but as Marques Brownlee explains, it could get weird. Will people argue in comments while watching two different videos? What happens to timestamps? And who’s the feature really for? [Media: https://youtu.be/e1q-TuHdc4Y?si=qAfLcEDKOIPUe4t9]
Soon, YouTubers will be able to A/B test multiple cuts of the same video to see which hook, script, or edit performs best with their audiences. The company told me the different versions will only be shown to a very small segment of people — but as Marques Brownlee explains, it could get weird. Will people argue in comments while watching two different videos? What happens to timestamps? And who’s the feature really for?
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