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YouTube is going after clippers and aggregators.

The company says it will “reduce the reach” of Shorts content that’s re-uploaded without significant changes in an effort to prioritize “original content.” Instagram has made similar promises — but that hasn’t stopped swarms of anonymous accounts from taking over social media feeds through a practice known as clipping. I wrote about the ecosystem in May. [Link: Your feed is overrun with clips — this is the cutthroat community of “clippers” behind it | https://www.theverge.com/report/920005/social-media-clipping-podcasts-clavicular-marketing-mrbeast | The Verge]

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The company says it will “reduce the reach” of Shorts content that’s re-uploaded without significant changes in an effort to prioritize “original content.” Instagram has made similar promises — but that hasn’t stopped swarms of anonymous accounts from taking over social media feeds through a practice known as clipping. I wrote about the ecosystem in May.

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Thursday, October 1, 2026

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