What’s Next in 2025: An Open Letter from Twitch CEO Dan Clancy

As we have done for the past two years, I want to share some of the activities and priorities we’re focused on for 2025. But before I talk about the future, I want to thank all of our streamers for yet another amazing year. The streamers that come here everyday and build communities are what make Twitch a truly unique service – they’re why we exist. More than ever, in today’s world, we all want and need to find belonging and connection with other people.

Twitch continues to be a place for creativity, sharing experiences, and growing together. Our community is passionate and leaned in. We have something special that fills a universal need. As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an exciting place for new creators and viewers to build and find their communities. We’ll continue to focus on expanding our user base and introducing more people to livestreaming, as well as the critical and important work of supporting those who have already found a home here.

Before I get into what’s next, I wanted to walk through just a few key accomplishments from 2024. In August of last year, we kicked off Creator Clubs. We wanted to help streamers deepen their connections with other creators, and at the same time, access new audiences. By the end of the year, our Discord server housed more than 4,000 Affiliates and Partners across six different clubs. There’s a lot more to come in 2025. We also made big investments in Stream Together in 2024. We launched Drop Ins, to take the guesswork out of planning a joint stream, and rolled out collaborative features like Shared Chat and Shared Viewership, which make it easier to connect communities and audiences. We’re always working to help streamers earn more from their passions on Twitch, too. At the start of last year, we updated the Plus Program, giving qualifying streamers access to higher revenue shares. Since launching this program, we’ve seen a 4x increase in the number of Partners who’ve taken advantage and benefitted from these revenue shares.

Without further ado, here are some of the things we will be working on in 2025.

New tools and opportunities to help you grow your earnings and reach new viewers

Growing Your Audience Through Collaboration

Collaboration is a core part of Twitch—our service is all about connecting and creating with others. The tools we’re building are designed to make it easier to stream with a friend or bring more people into the conversation, without a ton of planning and prep work.

We are working on features to help you earn more money while collaborating. In particular we will be launching Shared Hype Trains for people using Stream Together or Shared Chat and will be exploring other monetization features that can be used when you are collaborating to drive more revenue like shared sub goals.

Plus, we’ll add the ability to start and manage Shared Chat sessions right from the mobile app so that you can use it when you are collaborating in the real world either IRL or at an activity or event.

We also will continue to explore ways to help smaller streamers find other streamers who are interested in collaborating and by creating communal events like Trick or Treat.

We want to help viewers quickly find content to watch, and help streamers grow their communities—recent updates like the Discovery and Clips feeds were built with that in mind.

In the middle of the year, we will be adding the ability to provide both landscape and vertical video through Enhanced Broadcasting and will integrate the vertical video source into the mobile app depending upon the orientation of the phone.

We will continue to invest in the feed to help viewers find content, reducing the time it takes to load as you swipe, improving the quality of the streams we recommend and exploring adding more signals like chat.

Clips help you capture and share your best moments, anywhere and everywhere. They keep your community members updated on what happened if they missed your latest stream and help introduce you and your content to new audiences off of Twitch. We’ve loved seeing our community get creative with this feature.

This year, we’ll make it easier to find, edit, and share clips, while giving you the tools to see how they grow your community.

Expect smoother editing, new ways to highlight epic moments live, and fresh ways to inspire your viewers to share your content far and wide.

We also will be looking at more automated ways to find the best moments in your stream so you can share clips right after your stream.

We want you to be able to take advantage of our monetization tools, whether you’re just getting your community started, or have been on Twitch for a while.

In 2025, we’re excited to open up monetization tools—subscriptions and bits—to most streamers, from day one. This will allow creators, regardless of their status, to grow their communities and start building earnings through direct patronage.

We’re also introducing an option, which will allow all streamers to use their earnings on purchases within Twitch.

In 2024, we worked to bring more sponsorship opportunities to creators, with features like Sponsored Subscriptions and Channel Skins. But we’re not stopping there.

This year, we’re launching a new tool that will make it easier for streamers to let brands know that they’re interested in collaborating, and help brands discover new channels to partner with.

We are exploring new types of sponsorships and in particular will be working to expand the matching gift subscriptions feature that was part of SUBtember and Bonus Round through sponsorships.

This year, we will also expand our promotional offerings, with more chances for streamers to earn throughout 2025.

We will be launching more sitewide promotions and discounts throughout the year to give creators more chances to earn and bring their communities together. We also will be exploring features that will allow streamers to offer discounts and promotions just on their streams during special events. Streamers will be able to opt out if they do not wish to participate in any of these promotions.

Our first promotion of the year will run from 10:00am PT on Thursday, March 27 through to 10:00am PT on Monday, March 31; it will feature a 35% discount on Gift Sub bundles of five or more. This offer will be available on both the Web and Mobile application.

Interactive Features that Drive Community Support

We believe that the connection between streamers and their communities is at the heart of what makes Twitch special, and we want to help you deepen that connection this year.

We’re launching a new feature that will allow viewers to react to specific moments on stream with Bits, and rally other viewers to join in. Similar to how Hype Train works, these reactions will play a key role in creating fun moments for streamers and their communities.

The ability to create custom Power-ups are on the way, and we can’t wait to see how they will be used to elevate streams in the coming year.

Building Streamer Affinity and Connection

We’re focusing on community in other ways too, with new tools and features to support special events, growing its ambassador and unity guild programs, and more.

Global Expansion of Unity Guilds and Ambassadors

Unity Guilds and Ambassadors were an integral part of fostering the Twitch community in 2024.

With the launch of the Pride Guild, Guilds grew 142% and had their own dedicated space at TwitchCon, which will return in 2025. This year, we’re expanding Guilds to include more languages, and to better support our global community.

Ambassadors from around the world will have continued growth opportunities, too. We’re doubling our Ambassador count in 2025 with a planned expansion in many regions, including LATAM.

Updated Enforcement System and New Tools

We’re doubling down on our commitment to make Twitch the safest place to stream. It’s important to us that our rules are easy to follow, and that our community is given room to learn from mistakes when they make them. We know that for many people, Twitch is their livelihood—and we remain committed to helping set our community up for success.

In February we introduced expiring violations. In the past, when someone broke one of our policies, those violations stayed on their account forever. Most violations now expire after a set amount of time. Violations we issue for our highest severity, highest harm policies won’t expire.

Coming soon, if you break a Community Guideline, we’ll provide more information at the account level about what content—whether a chat message or a part of a stream—violated our policies.

And on the tooling side, we’re expanding our moderator tools. Mods are a core part of the Twitch community, and we’re excited to roll out updates that make moderating even easier—from Mobile Mod View on Android, to an updated Moderation Settings page that’ll make it easier for mods to set up preferences, when they’re just starting out.

We’re excited for what’s ahead! Keep an eye out for updates and launches throughout the year, and continue to share your feedback with us on UserVoice.