Instagram is courting YouTube creators for its new long-form video format.
As reported by Business Insider, Instagram offered some YouTube creators $50,000 to post videos to its new “Features” video format, while others received offers up to $500,000. “We’ve been public about the fact that we are funding Features content directly with some creators right now to support them,” a Meta spokesperson tells Business Insider. [Link: Instagram is trying to woo YouTube creators with six-figure checks | https://www.businessinsider.com/instagram-offers-youtube-creators-six-figure-longform-video-deals-2026-10 | Business Insider]
As reported by Business Insider , Instagram offered some YouTube creators $50,000 to post videos to its new “Features” video format , while others received offers up to $500,000. “We’ve been public about the fact that we are funding Features content directly with some creators right now to support them,” a Meta spokesperson tells Business Insider .
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